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TDM&A 2015

Digital disruption is forcing marketers to change how marketing is done. Mobile has become the most exciting and fastest growing channel available to brands today. Therefore, it has become essential for every leading brand to have a strong strategy to unlock the potential of mobile. What’s more, content is now expected anytime and anywhere. With so many access points—mobile, social media, website, TV and tablet, how can marketers create the right marketing mix to attract and influence customers? Are there ways to leverage data for actionable customer intelligence? What will the next wave of innovation bring?

TDM&A is the premier event for modern marketers to source and maximize the use of technology-powered marketing, enabling increased customer engagement, measurable returns and enhanced professional knowledge. Now in its sixth year, TDM&A is set to continue on its mission to help marketers harness the true power of technology and ‘get digital’.

2015 TDM&A will stress Digital Technology’s impact on marketing and advertising. We cater for all proactive marketing professionals regardless of specialism or industry sector. Our experts and thought leaders will share their insights with you on the latest digital strategies, trends, best practices and execution techniques.

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Topics Covered

  • Closed Meetings


    1. China Digital Marketing Alliance: White Paper on Industry standards
      China Digital Marketing Alliance: White Paper on Industry standards
    2. MobileⅠ

      The era of mobile has arrived. All of a sudden, consumers shift to content consumption on smartphones and tablets. The most progressive mobile marketers are innovating in areas such as location targeted advertising, augmented reality (AR), html 5 and other emerging technologies, in order to harness the full power of mobile. Are you prepared to embrace mobile and put “mobile first” in your marketing plan? Our experts will speak about how they view the opportunities offered by the new mobile era, give specific examples of successful campaigns, and provide actionable advice on effective adverting for brands and agencies.

    3. Cross Screen

      Today’s consumer are speedily adopting multiple screens and devices. More and more, consumers are engaging with content across all screens. It’s said that future marketers will only succeed in the new multiscreen world if they can activate their customers with engaging content across TVs, PCS, tablets, consoles and mobile devices. How to add cross-device campaigns to your programmatic strategy? How to identify your customer and track them across screens? What are the best metrics to understand how well it’s working? This track addresses these questions and more by bringing top experts, real-world examples, and the best solutions in the marketplace.

  • Open Forum


    1. Programmatic
      Programmatic advertising is widely hailed as the key to real-time marketing success. More and more marketers are leveraging programmatic advertising as a means to strengthen a brand at minimal costs. Led by industry experts through case study presentation, panel and interactive sessions, the track offers practical advice on choosing the right DSP & DMPs, improving ROI from Your RTB Campaigns and combining programmatic campaign with mobile, native, video and cross-screen elements.
    2. Big Data

      What to do with the ever-increasing volume, variety, velocity and complexity of information? Big data holds the potential of knowing your customer, influencing your customer and optimizing your marketing. But having big data doesn’t automatically lead to better marketing. To leverage the potential of big data, you need to know what data to collect and connect, what analytical tools to use and how to go from data to insight to impact. The Big Data race has begun and our experts will help you clear the chaos and discover the remedy offered by data-driven marketing.

    3. Social

      A successful social media strategy is more vital than ever. Our program will address the toughest challenges marketers are facing in social media marketing: customer engagement, monitoring, measuring ROI, cultivate business leads and more. Join us in learning how brands are successfully implementing innovative social media strategies and how major social networks and social tools are positioning themselves to assist marketers to achieve marketing goals.

    4. MobileⅡ

      The era of mobile has arrived. All of a sudden, consumers shift to content consumption on smartphones and tablets. The most progressive mobile marketers are innovating in areas such as location targeted advertising, augmented reality (AR), html 5 and other emerging technologies, in order to harness the full power of mobile. Are you prepared to embrace mobile and put “mobile first” in your marketing plan? Our experts will speak about how they view the opportunities offered by the new mobile era, give specific examples of successful campaigns, and provide actionable advice on effective adverting for brands and agencies.

Who Should Attend

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